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Case Studies

Health2Home

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Health2Home is an online ecommerce platform that allows South Warwickshire NHS Foundation Trust to offer the public recommended products to treat many common conditions.

The Brief

Health2Home wanted LightMedia to help work with them closely in developing a suitable online solution. The key areas of engagement were to ensure all products that were recommended by clinicians were available to buy online. The site needed to offer a level of confidence to customers and keep the feeling that they were being looked after even when at home. The site also needed to offer basic information and support for common conditions in the form of online web pages and PDFs.

How we helped

LightMedia developed an ecommerce solution which allows H2H to sell products that have been recommended by the clinicians and grouped by medical domains. The initial site is grouped by Paediatricians and offers a wide selection of items.

The site uses a unique idea to Health2Home, which allows the customer to enter a Recommended Product Code unique to each clinician. This allows the customer to get straight to the products they have been recommended and offers them advice around the products and general care.

The outcome

Health2Home is now looking at moving on from the initial pilot and starting to offer items from other medical domains. The Health2Home brand and business model is also currently being looked at by other trusts and has the potential to become a nationwide offering in the future.

"The whole team at Lightmedia have been a pleasure to work with in developing the Health2Home online shop. They took the time to explain every step of the journey to our team, listening to all of our ideas, even humouring the somewhat over ambitious ones and reigning us back in where need be! Time lines where always met, communication was excellent and continues to be.

The online shop looks brilliant and is very user friendly, Lightmedia have continued to work with us to develop the website to our needs and the needs of our customers. A friendly, knowledge team who I would highly recommend to anyone looking to develop a website” - Sam MacDonald, Marketing Manager, The Stratford Clinic, SWFT Clinical Services Ltd.

Link

To see the Health2Home site, visit www.health2home.co.uk.